The most important rule when it comes to Facebook advertising for small business is to set your overarching goal. For example, if you want to get 300 new customers in Q1, then your goal should be to gain this many customers within that quarter. Then, create several campaigns around that goal to reach the highest number of potential customers. In this way, your ads will have the greatest likelihood of converting new visitors into paying customers. But if you have no specific target audience, you may find that you spend more money than necessary.
If you’re a small business owner, you may wonder if you should be using Instagram for your marketing efforts. The answer depends on your industry and target audience. Businesses with young, visually appealing audiences will likely benefit from this platform. You should learn who to follow, interact daily, post consistently, and use hashtags to your advantage. It is important to learn your audience.
For small businesses without the budget for full-blown ad campaigns, LinkedIn can offer a great alternative. LinkedIn ads are priced on CPC or CPM and run on Sponsored InMail, which cost you only when your message is delivered. You can also run them simultaneously with other ad campaigns. But one drawback of LinkedIn advertising for small businesses is that you can’t control where they appear in the sales funnel.
