Brand image is everything for a business nowadays. Having a poor brand image can greatly affect the way consumers view and value your products/services. This can greatly impact the success of a business. Know Your Business, Inside and Out To enhance the image of a brand, you first have to really know the brand. Look …
With the UK’s appetite for Whisky growing there has been a notable collectable increase in old and rare whisky. Whisky has become the most popular product to buy when people visit Scotland. According to the Independent there has been a significant increase in whisky bars and hotels looking to invest in collectable whisky bottles to …
Success. Some people have it, and some people don’t. But what makes a person successful? Can you be successful? Can I be successful? The answer is yes, and here’s how; It’s About Commitment, Not Motivation No one can be motivated 100% of the time, commitment, on the other hand, is different. If you’re committed to …
A number of articles talking about this topic have been written. However, what is almost common in all the articles is the fact that, the writers seem to be more interested in marketing a certain company as opposed to giving guidelines on how to select the best SEO company in the UK and across the …
Geographic segmentation is based on targeting people in certain locations. This can be done through segments such as cities, county’s, countries and regions, as well as rural, suburban and urban. The wants and needs of consumers also depend on the type of location, whether that be rural, suburban or urban. Someone who lives in an …
If you’re considering getting lip fillers in Glasgow city centre, or anywhere else for that matter, you may want to be aware of the procedure itself and what your expectations can be once the procedure is performed. Lips are the focal point of our faces and in most cases, full lips are associated a better …
Business owners today are always striving to excel at marketing and to create an impressive buzz or hype surrounding their business to help drive traffic and sales. However competitions is high and word of mouth marketing isn’t easy to promote. The most obvious way to have buzz about your business is if your product is …
Tarmac is a material that has been used over the years to pave and surface road surfaces, car parks, driveways, pavements and forecourts. Tarmac laying may not be easy as it sounds and it would be better left to professionals because of the technical skills and equipment used. If it is laid out improperly it …
As we draw closer to the end of 2017 entrepreneurs and companies begin to assess their progress over the last 12 months. They examine their accomplishments and analyse their failures to help improve their business for the upcoming year. The questions begin to circle. What have we achieved? What went wrong? How can we change …
When Spotify first hit our App store it changed the way we listened to music. It is argues that the streaming business model saved the music industry whilst others say Spotify is the head figure of its corruption and fall. Either way Spotify has revolutionised how we consume music. So what are the secrets behind …